"Explainer" videos are a great marketing tool that can leverage consumers’ ability to easily digest visual content, and quickly convert those consumers into leads, sales and revenue for your business. Considering that most explainer videos range in length between 60 and 90 seconds, you have only a small window of time to capture the your viewer's attention and drive home your message in a convincing fashion.

 

So, what makes one explainer video perform well and another fail miserably? Mehroz Khan, co-f...

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